Where Are They Now? 2016 LBNN Award Winner: Brianna Wolin

As we look forward to the 2017 Lyfebulb-Novo Nordisk Innovation Summit & Award, we are also taking some time to reflect back on last year. In our series, ‘Where Are They Now,’ we chat with the finalists of last years award to hear about the importance of the award in the future of diabetes management, and what they have been up to since then.

To kick off the series, we spoke with the winner of the inaugural 2016 Lyfebulb-Novo Nordisk Innovation Award, Brianna Wolin, CEO and co-founder of Find Your Ditto.

Bruna Petrillo: Hi Brianna! For those who are not familiar with your company, tell us a little bit about Find Your Ditto.

Brianna Wolin: Find Your Ditto is a mobile platform that connects people living with the same chronic illness locally for on-demand, in-person peer support. Individuals living with chronic illness(es) are 2-3x more likely to live with depression comorbidly than the general public; however, in-person peer support has demonstrated strength in combatting the concern. Find Your Ditto serves to mobilize peer support communities for chronic illness patients, ultimately seeking to influence poor self-efficacy and reduce the associated unnecessary healthcare spend annually.

BP: What is the importance of Patient Entrepreneurs?

BW: As I tell people frequently when speaking about my work on Find Your Ditto, Patient Entrepreneurs have a unique, crucial advantage in understanding their target market. We are both designers and users of solutions, situating ourselves at an often un-accessed crossroads where we can make more impressive impact on our own patient communities.

…Patient Entrepreneurs have a unique, crucial advantage in understanding their target market

BP: You were a participant of the 2016 LBNN Award, what was your favorite part, and biggest take-away from the summit?

BW: The summit was an incredible experience. As a near life-long diabetes patient watching the evolution of concerns in the diabetes community— most recently focused on #insulinforall— I was an average insulin consumer believing I was paying the big Novo Nordisk entities huge dollar numbers annually to stay alive without feeling that there was recent innovation in care nor particular concern from the big corporations for their patients. The summit provided me the opportunity to meet the real people behind the life-sustaining drugs I take every day. I learned deeply about their concerns regarding the slow pace of innovation due to the true corporate structure hold-ups and how they do, in fact, feel personally upset with the current state of the diabetes community’s relationship with the pharmaceutical industry. It’s easy to forget the faces and spirits behind our concerns as a community and the summit gave me new perspective about the desire for innovation within pharma.

BP: How did you feel when you found out you were the winner of the award?

BW: As most of the online community has seen, my jaw literally dropped when my name was announced {be sure you see that video clip!} I was surrounded by a cohort of true diabetes innovators and am forever grateful to be considered in their company and to call them close friends in this important field of patient entrepreneurship.

BP: What has been your biggest accomplishment since the LBNN Award?

BW: The Find Your Ditto team has been busy since the LBNN Award! Most notably, we’ve really adjusted our business model and secured healthcare system partners for paid pilots this year. Additionally, I was honored to be in the WiSTEM women-owned business accelerator within the #1 technology incubator in the US, 1871 Chicago.

BP: Tell us how you see the future of Find Your Ditto.

BW: As entrepreneurs, we’re always talking about our visions. My cofounder, Parisa, and I always speak about five years down the line— we imagine a world where no person living with chronic illness ever has to feel alone. We talk about the day where Find Your Ditto is a resource given to all patients from the moment of diagnosis through their chronic illness journey.

BP: What advice would you give to others who are applying for the 2017 LBNN Award?

BW: This year’s award promises to be everything last year’s was and more— complete with VC conversations and even a monetary prize! But, make no mistake— one of the biggest values in this award is being in the company of other diabetes innovators. As a mentor of ours, Ryan Gourley of TechArb, always says:

“just throw your hat in the ring.”

If you are thinking about applying but fear that you’re “not ready” or “not quite the fit”— put an application in! Use every opportunity available to you to get your idea out there. And contact me if you have any questions via LinkedIn or

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