Lyfebulb–Novo Nordisk Innovation Award at the Innovation Summit
2016 Award Recipient
About Brianna Wolin
Brianna Wolin is a passionate entrepreneur, biomedical engineer and food blogger. Find Your Ditto, FYD, began as a student project during her time at the University of Michigan, has earned Brianna several awards at the University as well as recognition by SPARK Ann Arbor, including a fully-funded entrepreneurial bootcamp experience and a commitment to continued guidance. Brianna has lived with Type 1 Diabetes and Celiac Disease the majority of her life. Her food blog, A Different Survival Guide, grew out of her need to cook all of her own low carb, gluten free meals unavailable in campus dining halls. Brianna is the Chief Executive officer of Find Your Ditto, responsible for engagement with universities and healthcare systems, marketing, legal matters, and company finances. Find Your Ditto is the only mobile platform that connects individuals living with the same chronic illness locally for on-demand, in-person peer support to mitigate feelings of loneliness and depression. Users can find their “dittos” and begin to feel like “it’s not just me.”
Why Patient Entrepreneurs matter?
Patient entrepreneurs have a unique ability to create a value-adding disease intervention beyond therapy. Our aim is to support patient-driven innovation and laser-focus on improving the quality of life for those living with diabetes.
Benefits of the Lyfebulb–Novo Nordisk Innovation Award
- National and international recognition. The benefit for patient entrepreneurs of participating is the visibility given to the selected 10 finalists and the Winner in particular.
- Invitation to the Lyfebulb–Novo Nordisk Innovation Summit 2016 in Copenhagen as one of 10 Finalists. The Innovation Summit aims to link entrepreneurs with senior device researchers and engineers from Novo Nordisk in order to spotlight entrepreneurs’ efforts and ideas, and provide professional discussion, direction, and inspiration. During the day, in mixed teams of Novo Nordisk engineers and entrepreneurs, the group was presented an innovation challenge. Teams were tasked to develop ideas together through brainstorming and prototyping.
- The winner was announced on 7 December during the annual Patient Disease expert meeting. The winner was chosen, by a judging panel made up of international representatives of the diabetes patient community.
About the Summit
6-7 DECEMBER 2016 AT NOVO NORDISK HQ COPENHAGEN, DENMARK
The Lyfebulb–Novo Nordisk Innovation Summit was built on the idea of the Lyfebulb Entrepreneur Circle, which was established in 2015, and features people who either have diabetes or have a close relative with the disease, and have created a product and/or a company based on issues encountered because of their personal experiences with diabetes.
At this Summit, the top 10 patient entrepreneur finalists were given an opportunity to engage with scientists and engineers within the Novo Nordisk Device R&D teams, as well as with the Lyfebulb founders. Beyond presenting their innovative ventures to this group, the 10 finalists also had a chance to interact and exchange ideas on how to advance further patient entrepreneurship in the diabetes community.