What’s hitting the shelves? New product launches in November

New beverage product launches November 2016
Related tags: Beverage launches, Iced coffee, New products, Wine, Soft drinks, Non-alcoholic drinks, Whisky, Diageo, Belvoir, Protein, US, UK, India, South Korea

Our monthly round-up of some of the new launches around the globe includes a drink that harnesses plant protein power, a non-alcoholic beverage that mimics wine, and limited editions for the festive season.

Belvoir launches wine alternative

Cordial, pressé and fruit crush company Belvoir Fruit Farms has developed a wine alternative range, intended to mimic the sensation of drinking wine but without the alcohol.

Belvoir Shiraz, Belvoir Chardonnay and Belvoir Rosé (pictured as the main image in this article) are made with natural ingredients, without artificial additives, preservatives, colorings, sweeteners or added sugar.

Pev Manners, MD, Belvoir Fruit Farms, said, “These drinks have been developed to actually emulate the texture and sensation of drinking wine. We have used our expertise in blending fruit juices to recreate the pleasures of consuming wine, but minus the associated sore head!

“We think that as more people adopt a healthier lifestyle the demand for drinks like these will grow.”

Shiraz and Rose are currently available exclusively at Tesco in the UK. The range and availability will widen in March 2017. The drinks retail at around £2.99 a bottle.

Protein powered by plants

Koia, a 100% plant-based protein drink, has launched exclusively at Whole Foods Market nationwide in the US.

There are three flavors: Vanilla Bean, Cacao Bean and Coconut Almond. Each beverage retails for $5.99 and can be found in the refrigerated section.

Koia says it delivers an ‘unrivaled 5-to-1 ratio of plant protein to sugar content’, with natural ingredients that are soy-free, dairy-free, gluten-free, and non-GMO.

A 12-ounce serving of Koia contains 16-18 grams of plant-based protein and 5-8 grams of natural fiber. The beverage is positioned as an ideal meal accompaniment, post workout beverage or healthy snack.

“A proprietary blend of rice, pea and hemp proteins are at the heart of Koia’s recipe, helping to create a smooth, craveable texture in a chilled, grab-and-go beverage,” said co founder Dustin Baker.

“The line stands apart from other functional beverages by significantly trimming excess sugars and calories in favor of simple, plant-based ingredients.”

Milder alcoholic drinks in South Korea

Diageo launches W Signature

Diageo Korea has launched a lower alcohol Scotch whisky in South Korea, seeing demand for…