This week we caught up with Patient Entrepreneur and 2016 Lyfebulb-Novo Nordisk Innovation Award finalist, Anna Sjӧberg! (Check out our interview with Anna where she discusses her company, AnnaPS here!) Anna and I got to talking about the award, and the amazing partnerships she has had since! Read on!
Bruna Petrillo: Hi Anna! For those who are not familiar with your company, tell us a little bit about AnnaPS.
Anna Sjӧberg: AnnaPS is a brand that makes clothing with integrated pockets to make it easy to carry all of your diabetes devices. The clothes are made by diabetics for diabetics and have unique functions to carry an insulin pump in the pockets in a safe, discrete and good looking way. The clothes also have specially designed pockets for insulin pen, hand units for Omnipod, CGM (Dexcom), Freestyle Libre, blood sugar meters, etc.
BP: You were a participant of the 2016 LBNN Award, what was your biggest take-away from the Summit?
AS: The power to meet other diabetes entrepreneurs, learn from the LyfeBulb team, and to get in touch with Novo Nordisk staff and organization.
BP: Why do Patient Entrepreneurs matter?
AS: I think we have a driving a force to really make a difference for other patients in the same situation. We can really understand the needs that need to be solved and can test and evaluate in real life.
I think we have a driving force to really make a difference for other patients in the same situation.
BP: What has been your greatest achievement since the LBNN Award?
AS: I think it is our launch on Amazon.com, and our invitation to sell our products on the Lyfebulb Market Place alongside other interesting brand making cool diabetes stuff. And of course I am very proud to have been invited to participate at Fitscript’s Women and Diabetes event in New Haven this year.
BP: What advice would you give to those applying for the 2017 LBNN Award?
AS: Go for it! It was like a dream come through. It was one of the best experiences ever, when I got to represent AnnaPS.
Go for it!