Havas Health & You has announced a strategic partnership Lyfebulb that will provide a unique, differentiated means of putting the voice and needs of the patient at the center of everything Havas Health & You does for its clients
NEW YORK (PRWEB) MARCH 06, 2018
Havas Health & You, a global leader in health-and-wellness communications, announced today a strategic partnership with Lyfebulb, a patient empowerment platform that promotes a healthy, take-charge lifestyle for those affected by chronic disease. The mission of Havas Health & You is to support its clients in promoting healthy-living decisions across the entire health ecosystem.
“The Havas Health & You and Lyfebulb partnership further strengthens our shared commitment to creating meaningful connections that inspire healthy living,” said Dennis Urbaniak, chief digital officer of Havas Health & You. “By leveraging Lyfebulb’s successful track record of delivering innovative solutions for some of the most complex chronic conditions, we are demonstrating our focus on real-life results that matter.”
Lyfebulb connects patients, industry, and investors to support user-driven innovation. It has built communities of patients with chronic diseases and supported leaders in these communities through its Patient Ambassador and Patient Entrepreneur programs. By bringing Lyfebulb’s community into the Havas Health & You network offering, this partnership will provide a unique, differentiated means of putting the voice and needs of the patient at the center of everything Havas Health & You does for its clients.
“Our goal is to reduce the burden of disease in patients by bringing user-driven innovation at a large scale,” said Karin Hehenberger, M.D., Ph.D., the CEO, and founder of Lyfebulb. “Together with Havas Health & You and its broad network of clients, we will accelerate our ability to bring more comprehensive, patient-focused solutions to the marketplace.”
Presenting the full picture of any disease, from patient insights to their solutions, is a key differentiator for Havas Health & You in this new partnership. The relationships that Havas Health & You have with multinational healthcare companies, in turn, will enhance Lyfebulb’s ability to execute upon its mission to reduce disease burden for people with chronic disease.
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About Havas Health & You
Havas Health & You join together the agencies and companies of Havas Health with the consumer health-and-wellness marketing communications practices across Havas companies around the world. The broadened entity and new name reflect the group’s future-forward positioning and expanded capability. Havas Health & You have built out best-in-class disciplines and integrated the many products and services the Havas agencies and companies offer across the health and wellness continuum, from Rx and OTC to health solutions.
Lyfebulb is a chronic-disease focused patient empowerment platform that connects patients, industry (manufacturers and payers) and investors to support user-driven innovation. Lyfebulb promotes a healthy, take-charge lifestyle for those affected by chronic disease. Grounded with its strong foundation in diabetes, the company has expanded disease states covered into cancer, inflammatory bowel disease, and other autoimmune diseases.