Selena joined Lyfebulb in 2023 to manage product development across the Lyfebulb platforms. Selena has deep healthcare experience, working with payers, providers and digital health companies for over 15 years. She has spent time leading operational and technology initiatives at large national organizations like UnitedHealth Group as well as smaller and start-up healthcare organizations. Selena is passionate about working with disruptive and innovative companies to improve patient outcomes and remove complexity from the US healthcare system. Selena is a certified scrum product owner (CSPO) and has a MS in Health & Exercise Science from Colorado State University.