CHALLENGE TIMELINE

April 8, 2021
Applications Open
May 21, 2021
Submission Deadline
June 22, 2021
Finalist Announcement
September 9-10, 2021
Innovation Challenge
September 10, 2021
Winner Announcement

ABOUT THE SUMMIT AND AWARD

Rooted in Lyfebulb and Arena’s shared commitment to continuous innovation in patient care, the Imagining Life Without Limits – An Inflammatory Bowel Disease Innovation Challenge seeks to source innovative solutions to better equip inflammatory bowel disease (IBD) patients, support partners, and all those affected by the disease with the tools to help manage disease, navigate daily life, and improve overall quality of life.

The Innovation Challenge, sponsored by Arena, will take place virtually in September 2021 and is currently accepting applications from innovators through May 21, 2021 to participate in the Challenge. Entrepreneurs personally affected by IBD – as a patient or as a support partner for a loved one – developing solutions to an unmet need identified in their disease journey are especially encouraged to apply.

Selected applicants will receive an invitation to pitch their ideas and solutions to an expert panel of judges comprised of healthcare industry, medical, and patient leaders over the course of the two-day summit in September. One winner will be selected to receive a $25,000 monetary award to further the development of their solution. Competing finalists may be considered by Arena for possible partnerships or investment opportunities beyond the Challenge.

In addition to presenting their innovative ventures, the finalists will have the opportunity to exchange ideas on how to further advance patient innovation in IBD and engage with Lyfebulb founders, Arena leadership, representatives from the IBD patient community, key opinion leaders, and potential investors.

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JUDGING CRITERIA

The judging panel will assess the following:

UNMET NEED

  • What is the strategic basis for the identified problem/gap (e.g., research conducted)?
  • How is the problem/gap being specifically addressed?

IMPACT

  • Does the innovation have the potential to improve the lives of people affected by IBD?
  • How great of an impact (market impact and patient impact) will the innovation make and how will it be measured?

MARKET FEASIBILITY

  • How is the product or service unique to the market?
  • What is the feasibility of development and implementation into the marketplace (e.g., funding, regulations, requirements for testing)?

CRITERIA FOR APPLYING TO THE INNOVATION CHALLENGE

Lyfebulb and Arena are seeking a wide range of solutions to improve outcomes and experiences for all those affected by IBD. Applying companies must be registered in the United States.

Solutions may include, but are not limited to, the following criteria:

INNOVATIONS

  • Directly aid better management of IBD
  • Support physical well-being, mental health, or co-morbidities
  • Generate disease awareness

CATEGORIES

  • Devices
  • Healthcare IT
  • Consumer products

STAGES OF DEVELOPMENT

  • Ideas stage
  • Early development
  • Mature development

THE CHALLENGE IN NUMBERS

8

APRIL

Applications open on Thursday, April 8, 2021

21

May

Applications close on Friday, May 21, 2021, at 11:59 PM EDT

2

Days

The virtual Challenge will take place September 9-10, 2021

$25

Thousand

One entrepreneur will be awarded the 2021 Lyfebulb Innovation Award, sponsored by Arena, which includes $25,000

Winning Entry to Receive $25,000 Award

NEW YORK, NY, USA April 8, 2021 – Lyfebulb, a patient-empowerment platform that connects patients with industry to support user-driven innovation, and Arena Pharmaceuticals, a company focused on developing innovative therapeutics for immune-mediated conditions, invite entrepreneurs with innovative ideas and solutions to apply to the Imagining Life Without Limits – An Inflammatory Bowel Disease Innovation Challenge.

The goal of this initiative is to source a wide range of solutions to better equip patients, support partners, and all those affected by inflammatory bowel disease (IBD) with innovative solutions to manage disease, navigate daily life, or improve overall quality of life. Categories of innovation include devices, healthcare IT, and consumer products. Stages of development may range from early to mature development. Entrepreneurs personally affected by IBD – as a patient or a support partner for a loved one – developing solutions to an unmet need identified in their disease journey are especially encouraged to apply.

“Patients and their loved ones possess incredible insights and are uniquely positioned via lived experience to identify new business solutions to combat the burdens afflicted by chronic disease,” said Dr. Karin Hehenberger, CEO and Founder of Lyfebulb. “Through this call-to-action, we at Lyfebulb and Arena seek to find these unique solutions and accelerate their growth to improve the lives of all those living with IBD.”

Selected applicants will receive an invitation to pitch their business ventures to an expert panel of judges comprised of healthcare industry, medical, and patient leaders over the course of a two-day virtual summit in September 2021. One winner will be awarded a $25,000 monetary award to further the development of their solution. Competing finalists may be considered by Arena for possible partnerships or investment opportunities beyond the challenge.

“We are proud to be working with Lyfebulb to shine a light on patient entrepreneurs and the solutions they’re developing to address the daily challenges of patients with IBD,” said Amit Munshi, CEO of Arena Pharmaceuticals. “All of us at Arena are committed to furthering innovation that helps improve the lives of IBD patients and caregivers.”

Applicants may apply now through Friday, May 21, 2021 at 11:59 p.m. EDT on Lyfebulb.com. The competition is free to enter. Official eligibility criteria, and terms and conditions can be found on the Lyfebulb website. Applying companies must be registered in the United States.

About the Lyfebulb and Arena Partnership

Rooted in the collaborative spirit of the Lyfebulb and Arena partnership and a shared commitment to continuous innovation in patient care, the 2021 Innovation Challenge endeavours to strengthen and engage the IBD community, support the sharing of experiences and insights, identify promising and impactful solutions, and ultimately change lives. The Innovation Challenge is one component of a larger sponsorship between Lyfebulb and Arena to partner directly with IBD patients, support partners and community leaders to accomplish these goals.

About Lyfebulb

Lyfebulb is an innovation accelerator that bridges the gap between patient communities and the healthcare industry by working directly with patients and care partners to generate insights and build new solutions to reduce the burden of living with chronic disease. Lyfebulb operates across 11 disease states and counting. See Lyfebulb.comTransplantLyfe.com, FacebookTwitterInstagram, LinkedIn, and Karin Hehenberger LinkedIn.

About Arena Pharmaceuticals

ARENA Pharmaceuticals is a team with a singular purpose – deliver important medicines to patients. In a rapidly changing treatment landscape, we work with a sense of urgency every day to identify the needs of the GI community and identify bold, sometimes disruptive, ideas to get medicines to patients. It’s our determination to help improve the lives of millions of people suffering from GI disorders that inspires us all to relentlessly execute, until it’s done. ARENA – Care More. Act Differently.

For more information:

Lyfebulb Contact:

Karin Hehenberger, MD, PhD

CEO & Founder, Lyfebulb

Phone: + 1 917-575-0210

Email: karin@lyfebulb.com

Arena Contact:

Patrick Malloy

Vice President, Investor Relations & Corporate Communications

Phone: +1 847-987-4878

Email: pmalloy@arenapharm.com

Nathalie Garcia was diagnosed with Crohn’s disease when she was just 16 years old following an accident during high school. Before her diagnosis, she was extremely familiar with IBD as her brother almost lost his life due to ulcerative colitis following a misdiagnosis from lack of medical testing. As a result, she grew passionate about improving health literacy and patient advocacy from realizing the flaws in accessing specialized medical care firsthand.  Nathalie is now a Crohn’s and Colitis Young Adults Network Fellow and hopes to share her story with other members of the IBD community to reassure others they are not alone. Her experiences with multiple medications and the psychological and physical effects of IBD have increased her awareness of how IBD affects those diagnosed on a spectrum. She hopes to pursue a career in healthcare and continue her advocacy journey alongside Lyfebulb to inspire others to find hope in spite of their chronic illness and advocate for innovative resources for those with IBD.

Dr. Scott Ketover proudly serves as the President and CEO of
Minnesota Gastroenterology, one of the largest independent
gastroenterology practices in the country. He is also the Chairman of the 3,000-physician member Allina Integrated Medical Network, an ACO. Dr. Ketover previously served as the Founding President of the Digestive Health Physicians Association, a national patient care advocacy organization of 1,800 independent gastroenterologists, and he is the Founding President of the 1,100-physician member Digestive Health Network. In addition to his clinical interests, he is also deeply committed to physician leadership and practice management, and is a Fellow of the American Gastroenterological Association.

Dr. Gerard Honig joined the Crohn’s & Colitis Foundation in April 2017. As Translational Research Manager, Dr. Honig supports the
Foundation’s strategy to advance IBD research towards meaningful
impact for patients as quickly as possible. His primary focus is on accelerating development of novel, research-based products through the Entrepreneurial Investing Initiative. From 2013 to 2017, Dr. Honig founded and led a biotechnology company focused on novel treatments for gastrointestinal infection.

Watch the replay here:

Join us for an informal, chat-style discussion between two Lyfebulb Patient Entrepreneurs who have created business solutions based off of their personal experiences with IBD. Jon Margalit, CEO & Founder of Complete Start and Danny Bernstein, Founder & Chief Product Officer of metaMe Health lightly moderated by Lyfebulb CEO Karin Hehenberger, MD, PhD. Both individuals really exemplify how having a personal connection to chronic disease can enable great innovation. Do you want to hear how others in the IBD community have created solutions from their experiences, as well as what the future of IBD innovation may look like? This event, part of our fireside chat series, will spotlight innovative solutions and adaptations, developed by patient entrepreneurs, in order to reduce the burden of IBD. We will be sure to discuss what patient entrepreneurship means as well as why individuals with a personal connection are uniquely positioned to create innovative solutions.

MINNETONKA, Minn., and NEW YORK (April 23, 2018) Lyfebulb LLC and UnitedHealth Group (NYSE: UNH) invite patient entrepreneurs to compete in “Empowering Patients: An Innovation Challenge,” for the first-ever Lyfebulb and UnitedHealth Group Innovation Award.

Established companies of all sizes founded by patients, or people supporting patients who have inflammatory bowel disease (IBD), and who have created a product or service to address an issue encountered by IBD patients are invited to submit applications between April 16 and May 31, 2018.

“Lyfebulb’s mission is to reduce the burden of chronic disease,” said Dr. Karin Hehenberger, founder and CEO of Lyfebulb. “We believe patient entrepreneurs have unique insights into the needs of their communities and can create much-needed, patient-driven solutions for problems they face. In addition to the prize money, our events provide opportunities for exposure and collaboration among these innovative entrepreneurs and the expert jury.”

The 2018 Lyfebulb – UnitedHealth Group Innovation Challenge will recognize the top patient entrepreneurs developing innovative ideas for better management of Inflammatory Bowel Disease (IBD) using healthcare information technology, medical devices, consumer products or services. Patient entrepreneurs are individuals with a chronic disease, or who have a close relative or loved one with a chronic disease, and have founded or lead a company bringing innovative solutions to the market place. Companies based in the United States or Canada (excluding Quebec) are eligible to apply through the Lyfebulb and UnitedHealth Group Empowering Patients: An Innovation Challenge website, where more information is available regarding eligibility and key criteria.

After a thorough sourcing and screening process, 10 finalists will be selected by a joint steering committee composed of Lyfebulb and UnitedHealth Group executives. UnitedHealth Group will host the Empowering Patients event July 24-25, 2018, at its headquarters in Minnetonka, Minn. The finalists will pitch their solutions to an esteemed panel of IBD experts from the business, medical and patient communities. This jury will award three prizes to the entrepreneurs with the most innovative and impactful solutions: $25,000 to the winning entrepreneur, and $15,000 and $10,000 to the second and third place finalists, respectively.

“At UnitedHealth Group, we continually look for new solutions that can improve the health and well-being for the people we are privileged to serve, in this case for patients living with chronic diseases, including IBD,” said Dr. Deneen Vojta, UnitedHealth Group executive vice president, Research & Development. “By leveraging patient-driven innovation, we can accelerate getting the most relevant ideas, inspired by personal experiences, into the marketplace.”

According to the Centers for Disease Control and Prevention, up to 1.3 million people in the United States are affected by IBD.

About Lyfebulb

Lyfebulb is a chronic disease focused, patient empowerment platform that connects patients, industry (manufacturers and payers) and investors to support user-driven innovation. Lyfebulb promotes a healthy, take-charge lifestyle for those affected by chronic disease. Grounded with its strong foundation in Diabetes, the company has expanded disease states covered into Cancer and Inflammatory Bowel Disease.

See www.lyfebulb.com, Facebook, Twitter, Instagram, Karin Hehenberger LinkedIn, and Lyfebulb LinkedIn.

About UnitedHealth Group

UnitedHealth Group (NYSE: UNH) is a diversified health and well-being company dedicated to helping people live healthier lives and helping make the health system work better for everyone. UnitedHealth Group offers a broad spectrum of products and services through two distinct platforms: UnitedHealthcare, which provides health care coverage and benefits services; and Optum, which provides information and technology-enabled health services. For more information, visit UnitedHealth Group at http://www.unitedhealthgroup.com or follow @UnitedHealthGrp on Twitter.

Contact:

Lyfebulb

Karin Hehenberger, M.D., Ph.D., CEO
917-575-0210; Karin@lyfebulb.com

UnitedHealth Group

Tyler Mason
424-333-6122, tyler.mason@uhg.com

Join us for an informal, chat-style discussion between two Lyfebulb community members living with Ulcerative Colitis, Sneha Dave & Grady Stewart, lightly moderated by Lyfebulb CEO Karin Hehenberger, MD, PhD. We are all living during unprecedented times created by the COVID-19 pandemic, which has put new and additional burdens on those living with a chronic disease like IBD. Do you want to hear how others in the IBD community have adapted to the new normal? This event, part of our fireside chat series, will spotlight innovative solutions and adaptations, developed by patients, for a quarantined reality in order to manage chronic disease. We will be sure to discuss today’s IBD landscape as a whole, so we encourage you to submit any specific discussion topics or questions that you’d like us to cover!

Date: September 30, 2020
Time: 04:30 PM in Eastern Time (US and Canada)

See the replay here:

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Hillary’s grandfather died of colon cancer because he’d never been screened for this preventable yet tragically common disease. Because of him, and because of her grandmother who is now fighting terminal colon cancer as well, Hillary became a physician and trained at Stanford and Columbia in internal medicine and oncology. She then founded GutSavvy because she recognized it was not enough to treat cancer once it’s already occurred – that the bulk of impact is in prevention. Over 40 million people in the U.S. alone miss their screening each year, due to fear, inconvenience, and lack of awareness. Alarmingly, colorectal cancer rates are also rising disproportionally in the young adult population. The GutSavvy team is dedicated to the mission of democratizing colon cancer screening to stop this disease which affects all of us and takes away too many of our loved ones.