Welcome! You have arrived at the website or are otherwise interacting with our Service (defined below), which is owned and operated by Lyfebulb LLC, a New York limited liability company (“Lyfebulb” or “we,” “our” or “us”). This Privacy Policy governs your use of any online service that we operate and that posts a link to this Privacy Policy (the “Service”). This Privacy Policy also applies to our data collection activities offline, unless otherwise stated at the time of collection. This Privacy Policy does not govern the data practices of third parties that may interact with or link to our Service.

To the extent we provide you notice on our Service of different or additional privacy policies or practices (e.g., at the point of our collection), those additional terms shall govern such data collection and use.

This Privacy Policy is made part of and incorporated into our Terms of Service. Please review the Terms of Service, which govern your use of the Service.  By using our Service, you consent to our Privacy Policy and Terms of Service and our collection, use and sharing of your information and data as described below.


Personal Information and Demographic Information. On the Service, we may ask you to provide us with certain categories of information such as: (1) personally identifiable information, which is information that identifies you personally, such as your first and last name, e-mail address, phone number and home address (“Personal Information”); and (2) demographic information, such as information about gender, marital status and occupation (“Demographic Information”).  We may collect this information through various forms and in various places on the Service, including if you purchase a product from us, donate to the Lyfebulb Foundation, contact us via email, sign up for our newsletter or otherwise interact with the Service. To the extent we combine Demographic Information with your Personal Information we collect directly from you on the Service, we will treat the combined data as Personal Information under this Privacy Policy.

In addition to any Personal Information or other information that you choose to submit to us via our Service, we and our third-party service providers may use a variety of technologies that automatically (or passively) store or collect certain information whenever you visit or interact with the Service (“Usage Information”).  This Usage Information may be stored or accessed using a variety of technologies that may be downloaded to your personal computer, browser, laptop, tablet, mobile phone or other device (a “Device”) whenever you visit or interact with our Service.  To the extent we associate Usage Information with your Personal Information we collect directly from you on the Service, we will treat it as Personal Information.

This Usage Information may include:

  • your IP address, UDID or other unique identifier (“Device Identifier”).  A Device Identifier is a number that is automatically assigned to your Device used to access the Service, and our computers identify your Device by its Device Identifier;
  • your Device functionality (including browser, operating system, hardware, mobile network information);
  • the URL that referred you to our Service;
  • the areas within our Service that you visit and your activities there, including remembering you and your preferences; and
  • your Device characteristics.

Tracking Technologies.  We may use various methods and technologies to store or collect Usage Information (“Tracking Technologies”).  Tracking Technologies may set, change, alter or modify settings or configurations on your Device. Some of the Tracking Technologies we may use include:

  • Cookies.  A cookie is a data file placed on a Device when it is used to visit the Service.  A Flash cookie (or locally shared object) is a data file placed on a Device via the Adobe Flash plug-in that may be built-in to or downloaded by you to your Device.  HTML5 cookies can be programmed through HTML5 local storage.
  • Web Beacons.  Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be included in our Service’s pages and messages.  Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a page or e-mail can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the Service, to monitor how users navigate the Service, to count how many e-mails that were sent were actually opened or to count how many particular articles or links were actually viewed.

Third Party Tracking. Third parties may use Tracking Technologies in connection with our Service, which may include the collection of information about your online activities over time and across third-party websites or online services. We may not control those Tracking Technologies and we are not responsible for them. However, you consent to potentially encountering third party Tracking Technologies in connection with use of our Service and accept that our statements under this Privacy Policy do not apply to such Tracking Technologies or practices of such third parties.

Interest-Based Advertising. We may engage third parties to serve targeted advertisements on our behalf. These entities may use Tracking Technologies to collect information about your activity on our Service and your interaction with our advertising in order to determine which ads you see on third-party websites and applications. For more information about interest-based advertising and to understand your options, including how to opt out of receiving these tailored advertisements, please visit Please note that when you opt out, you may still see advertisements; however, they will not be targeted based on your interests.

Setting your Cookie Preferences. Regular cookies may generally be disabled or removed by tools that are available as part of most commercial browsers, and in some but not all instances can be blocked in the future by selecting certain settings.  Each browser you use will need to be set separately and different browsers offer different functionality and options in this regard. Note that these tools may not be effective with regard to Flash cookies or HTML5 cookies or other Tracking Technologies. For information on disabling Flash cookies, go to Adobe’s website.  Please be aware that if you disable or remove certain Tracking Technologies, some parts of our Services may not work and that when you revisit our Services your ability to limit browser-based Tracking Technologies is subject to your browser settings and limitations.

(C) INFORMATION THIRD PARTIES PROVIDE ABOUT YOU  We may, from time to time, supplement the information we collect directly from you on our Service with information you make available publicly (e.g., on Facebook, LinkedIn, and other social media websites) and by obtaining outside records from third parties. We may supplement your information for various purposes, including to enhance our ability to serve you, to tailor our content to you and to offer you opportunities that may be of interest to you.  To the extent we combine information we receive from those sources with your Personal Information we collect on the Service, it will be treated as Personal Information and we will apply this Privacy Policy to such combined information, unless we have disclosed otherwise.

(D) INTERACTIONS WITH THIRD PARTY SITES  We may, from time to time, supplement the information we collect directly from you on our Service with information you make available publicly (e.g., on Facebook, LinkedIn, and other social media websites) and by obtaining outside records from third parties. We may supplement your information for various purposes, including to enhance our ability to serve you, to tailor our content to you and to offer you opportunities that may be of interest to you.  To the extent we combine information we receive from those sources with your Personal Information we collect on the Service, it will be treated as Personal Information and we will apply this Privacy Policy to such combined information, unless we have disclosed otherwise.


Generally We may use your Personal Information, Demographic Information or Usage Information that we collect about you to:  (1) provide you with information or services that you have requested or agreed to receive, including to send you electronic newsletters, or to provide you with special offers or promotional materials on behalf of us or third parties; (2) enable you to participate in a variety of the Services’ features such as online entry sweepstakes, contests or promotions; (3) process your registration with any of the Services, including verifying your information is active and valid; (4) improve the Services or create new service offerings, to customize your experience on any of the Services, or to serve you specific content that is most relevant to you; (5) contact you with regard to your use of any of the Services and, in our discretion, changes to any of the Services and/or any of the Services’ policies; (6) use for internal business purposes; (7) complete donations, pledges and purchases made through the Service; (8) provide you with customer support; and (9) fulfill any purpose disclosed at the time you provide your information or as otherwise set forth in this Privacy Policy.


We may freely share non-Personal Information, such as aggregated user statistics, Usage Information, and Demographic Information with third parties.  We may share your Personal Information as disclosed at the time you provide your information and as described in this Privacy Policy, including:

(A) WHEN YOU REQUEST INFORMATION FROM OR PROVIDE INFORMATION TO THIRD PARTIES. You may be presented with an option on our Service to receive certain information and/or marketing offers directly from third parties or to have us send certain information to third parties or give them access to it.  If you choose to do so, your Personal Information and other information may be disclosed to such third parties and all information you disclose will be subject to the third-party privacy policies and practices of such third parties. We are not responsible for the privacy policies and practices of such third parties and, therefore, you should review such third-party privacy policies and practices of such third parties prior to requesting information from or otherwise interacting with them.

(B) THIRD PARTIES PROVIDING SERVICES ON OUR BEHALF.   We may use third-party vendors to perform certain services on our behalf, such as hosting the Service, designing and/or operating the Service’s features, tracking the Service’s activities and analytics, processing donations and orders, sending you e-mails, newsletters and special offers, or performing other administrative services.  We may provide these vendors with access to your information, including Device Identifiers and Personal Information, to carry out the services they are performing.

Credit Card Processing. Please note that we have engaged third parties to collect and process payment card information that you submit related to your donations, pledges, and purchases. We do not collect or store your payment card information in the Service or on our systems or servers.

(C) TO PROTECT THE RIGHTS OF LYFEBULB AND OTHERS.  To the fullest extent permitted by applicable law, we may disclose your information if we believe in good faith that doing so is necessary or appropriate to: (i) protect or defend the rights, safety or property of the Lyfebulb or third parties (including through the enforcement of this Policy, our Terms of Service, and other applicable agreements and policies); or (ii) comply with legal and regulatory obligations (e.g., pursuant to law enforcement inquiries, subpoenas or court orders).  To the fullest extent permitted by applicable law, we have complete discretion in electing to make or not make such disclosures, and to contest or not contest requests for such disclosures, all without notice to you.

(D) TRANSFERS TO AFFILIATES AND IN CONNECTION WITH A CORPORATE TRANSACTION.  We may share your information, including your Device Identifiers and Personal Information, Demographic Information and Usage Information with our subsidiaries and corporate affiliates.  We also reserve the right to disclose and transfer all such information: (i) to a subsequent owner, co-owner or operator of the Service or applicable database; or (ii) in connection with a merger, consolidation, restructuring, the sale of substantially all of our interests and/or assets or other corporate change, including, during the course of any due diligence process.

(E) CO-BRANDED AREAS AND PARTNERSHIPS.  Certain areas of the Service may be provided to you in association with third parties (“Co-Branded Areas”) such as sponsors, charities and trade organizations  Such Co-Branded Areas will identify the third party and indicate if they have a privacy policy that applies to their collection and use of you information.  If you elect to register for products and/or services, communicate with such third parties or download their content or applications, you may be providing your information to both us and the third party.  Further, if you sign in to a Co-Branded Area with a username and password obtained on the Service, your Personal Information may be disclosed to the identified third parties for that Co-Branded Area.  We are not responsible for such third party’s data collection or practices and you should review such third party privacy policies for more information.

(F) SWEEPSTAKES, CONTESTS AND PROMOTIONS.  We may offer sweepstakes, contests, and other promotions (a “Promotion”) through the Service that may require registration.  By participating in a Promotion, you are agreeing to official rules that govern that Promotion, which may contain specific requirements of you, including, allowing the sponsor of the Promotion to use your name, voice and/or likeness in advertising or marketing associated with the Promotion.  If you choose to enter a Promotion, Personal Information may be disclosed to third parties or the public in connection with the administration of such Promotion, including, in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion’s official rules, such as on a winners list.

(G) YOUR CALIFORNIA PRIVACY RIGHTS.  Under California law, we are required, once per calendar year and upon request, to disclose to California residents: (1) the identity of any third party to whom we disclosed your Personal Information within the previous calendar year for the third party’s direct marketing purposes; and (ii) the type of Personal Information disclosed to that third party. To request such information or to opt-out of such distribution, please email: or write to Lyfebulb LLC, 654 Madison Avenue, 15th Floor, New York, NY 10065; Attn: California Privacy Rights. With the exception of our Affiliates, our general policy is not to disclose Personal Information collected online to a third party for direct marketing purposes without your approval.

If you are a California resident under age 18, you may request that we remove any user contribution that you publicly posted on the Services. We will make a good faith effort to delete or remove your user contribution from public view as soon as reasonably practicable; however, we may be required by law to not remove or allow removal of your user contribution. To request removal of your user contribution, please send an email with a detailed description of your user contribution to We reserve the right to request that you provide information that will enable us to confirm that you created and posted the user contribution you want removed


The Service may contain content and apps that are supplied by third parties, and those third parties may collect Personal Information, Usage Information and your Device Identifier when you interact with their content.  In addition, when you are on the Service you may be directed to other services that are operated and controlled by third parties that we do not control.  We are not responsible for the data collection and privacy practices employed by any of these third parties or their services. Please contact the applicable third parties regarding their privacy and data security policies and practices.


Accessing, Modifying and Deleting Personal Information. You are responsible for maintaining the accuracy of the Personal Information you submit to us, such as your contact information provided as part of registration.  The Service may allow you to review, correct or update Personal Information. You may also request access, updates and changes to your Personal Information by contacting us at  We will make good faith efforts to make requested changes in our then active databases as soon as reasonably practicable. Please note that it is not always possible to completely remove or delete all of your information from our databases and that residual data may remain on backup media or for other reasons.

Marketing Communications. You may cancel or modify our e-mail marketing communications you receive from us by following the instructions contained within our promotional e-mails or by emailing us at


Our Service is operated in the United States and intended for users located in the United States.  If you are located outside of the United States, please be aware that information we collect, including Personal Information, will be transferred to, and processed, stored and used in the United States.  The data protection laws in the United States may differ from those of the country in which you are located, and your Personal Information may be subject to access requests from governments, courts, or law enforcement in the United States according to laws of the United States.  By using the Service or providing us with any information, you consent to the transfer to, and processing, usage, sharing and storage of your information, including Personal Information, in the United States as set forth in this Privacy Policy.


We understand the importance of protecting children’s privacy in the interactive world.  We are a general audience service and do not use the Service to knowingly collect Personal Information from children under the age of thirteen (13) that requires parental notice and consent under the Children’s Online Privacy Protection Act (“COPPA”) without such parental consent.  In fact, if you are a child under 18 years of age, you are not permitted to use the Service and should not send any information about yourself to us through the Service.

In the event that we become aware that we have collected Personal Information from any child, we will dispose of that information in accordance with COPPA and other applicable laws and regulations.  If you are a parent or guardian and you believe that your child under the age of 13 has provided us with personal information without COPPA-required consent, please contact us at


We endeavor to incorporate commercially reasonable safeguards to help protect and secure your Personal Information. Unfortunately, no data transmission over the Internet, mobile networks, wireless transmission or electronic storage of information can be guaranteed to be 100% secure.  Please note that we cannot ensure the security of any information you transmit to us, and you use our Service and provide us with your information at your own risk.


We reserve the right to change this Privacy Policy at any time.  Any changes will be effective immediately upon the posting of the revised Privacy Policy and your use of our Service indicates your consent to the Privacy Policy posted at the time of use.  We will provide you with advance written notice of material changes to this Privacy Policy. To the extent any provision of this Privacy Policy is found by a competent tribunal to be invalid or unenforceable, such provision shall be severed to the extent necessary for the remainder to be valid and enforceable. The amended Privacy Policy will supersede all previous versions of or agreements, notices or statements about the Privacy Policy.


We welcome your questions and feedback on this Privacy Policy and our data collection practices. You may send us a letter at: Lyfebulb LLC, 654 Madison Avenue, 15th Floor, New York, NY 10065; Attn: Legal Department; or by e-mail at