A simple insight led to the creation of ThermApparel. As grad students in Industrial Design at the Rochester Institute of Technology, Brad and co-founder Kurtis met with the local National MS Society chapter. While heat sensitivity was a known problem with MS, current cooling vests were not being widely adopted. To Brad and Kurtis, this was a challenge to which they could apply their design talents. It quickly became apparent that cooling products on the market did not meet the needs of people living with MS – concealability, lightweight, and comfort.