Jen Horonjeff, PhD is a patient advocate and founder & CEO of Savvy Cooperative. Savvy is a patient co-op that provides an online marketplace for savvy patients to share their insights with healthcare innovators in order to co-create better patient-centered solutions. Savvy grew out of a need that Jen saw as both a patient with multiple chronic illnesses and as an researcher and industry consultant. She noticed that professionals talk about patients–not with actual patients. Patient insights are invaluable, because many patients, like herself, have multiple conditions and co-morbidities they are trying to manage, and their priorities may be different than their care teams’. Jen got her PhD in Environmental Medicine at NYU, is a patient-centered outcomes researcher at Columbia University Medical Center, a Consumer Representative for the FDA, a speaker on the importance of patient engagement, and a longtime non-profit volunteer. In 2015, Jen and her husband rode a tandem bicycle from NYC to Florida to raise awareness and funds for one of the patient charities she supports.