Kate Cronin is the global CEO of Ogilvy Health and is responsible for helping our clients brands thrive and grow in a dynamic healthcare economy across all the health and wellness continuum.
Kate is a widely respected industry leader who sees the unique opportunity to use creativity and global reach to grow and transform not only brands, but entire businesses in the health sector and beyond. She has a track record of bringing the best of Ogilvy to the table to drive value for her clients through tailor-made teams that have spanned advertising, brand strategy, PR, technology, and consulting. Kate has led integrated work for a diverse range of clients including most of our largest, long-term health clients including Pfizer, BMS and Boehringer Ingelheim and most recently Merck. Kate works with our health and wellness clients to solve for unmet consumer, patient and customer needs in the marketplace ‘from bench to bedside’. She is working with our clients on patient connectivity and helping them reimagine patient and HCP experiences from areas like telehealth and telemedicine to improving access to care. She is passionate about helping clients grow their reputation and highlight their role in building a healthier society through the lens of their actions and their purpose.
The science of marketing and reaching consumers with messages that resonate with them is her passion. Before starting her career in communications, Kate conducted research in the field of neurobiology at Cornell University Medical College. She presented her research at the annual Society for Neuroscience meeting and has coauthored several research articles focused on learning and memory and published in peer-review publications, including the Journal of Comparative Neurology, the Journal of Neuroscience and Neuroscience Abstracts.
An advocate of diversity and inclusion, Kate is the co-founder of Ogilvy’s Women’s Leadership Professional Network and has contributed to numerous WPP women leadership initiatives. Kate was named a health influencer by PRWeek and Medical Marketing & Media (MM&M) and was recently inducted to the 2020 MM&M Hall of Femme. Her client work has led to numerous industry awards, including Effies, MM&M, PR Sabres and PRWeek Silver Anvils.
Kate earned her Bachelor of Arts degree (major in Biology) from Smith College in Northampton, Massachusetts.