Lucy Jones is the founder and CEO of FFORA, a fashion lifestyle brand that primarily caters to people with disabilities. She believes in a world made accessible to all. Previously, she worked at Eileen Fisher as a “Social Innovator” sponsored by the Council of Fashion Designers of America (CFDA). Welsh native Jones studied Fashion Design at Parsons School of Fashion in New York. As a student, Jones received several accolades including the prestigious Royal Society of the Arts prize for “Design Innovation”. Upon graduation in 2015, Jones was awarded Parsons Womenswear Designer of the Year, Kering “Empowering Imagination” Award, and shortly after named on the Forbes 30 Under 30 list in the “Arts & Style” category. In 2016 Jones was invited to The White House to attend a “Design for All” conference. In addition, she has been recognized by the CFDA, winning the inaugural grand prize of the Elaine Gold Launch Pad in 2018, and also exhibited work in the Museum of Arts and Design (MAD), Museum of Modern Art (MoMA) and currently has work on display at the “Design for Different Futures Exhibit”, a two-year exhibition. Jones’ work has been featured in numerous publications such as The New York Times, Vogue.com, Business of Fashion, BBC, CFDA, NPR, Forbes, Fast Company, Seventeen Magazine, WWD, Id Vice, Independence Care Systems, AOL online, ITV Wales, Vogue, The Impression, Plan de Ville, Fashionista amongst others. Most recently, Jones starred in a global Microsoft campaign, highlighting the work and community of FFORA.