Rob Weker is a 25+ year pharmaceutical R&D executive and a three time cancer survivor, including pancreatic cancer. Through his unique experience in industry, as a patient and a quality improvement expert, Rob is passionate on amplifying the patient and caregiver voice throughout the entire process – from research through clinic trials and the patient journey. He considers it his personal responsibility to represent future patients as he has benefitted from the efforts of previous patients and healthcare professionals. Rob participates on oncology patient advocacy councils with two pharmaceutical companies and a large health system. He has published many articles, writes a patient blog – Through The Patient Lens – and frequently speaks at healthcare conferences. Additionally, he is involved with improving health literacy for all patients. Ultimately, Rob delivers healthcare solutions that are accessible, affordable and innovative in delivering patient/caregiver focused value. Rob and his wife live in Philadelphia, PA with their cockapoo, Coco.