Tyler Matheny is the Cofounder and CEO of YANA, a social platform for the sober and curious. YANA’s mission is to inspire and empower people to live a happy and sober life by providing the tools, knowledge, and resources they need to get and stay sober. Tyler struggled immensely in his journey to sobriety and his calling in life has become helping others find a path to recovery that is simple to start, easy to understand, and with recovery on their own terms. Prior to founding YANA, Tyler spent more than 10 years as a senior marketing leader at several venture-backed startups in Austin, New York City, and the San Francisco Bay area. Through YANA, Tyler has been able to combine his passion for recovery advocacy with creative digital strategies to capture and engage his audience.