Lyfebulb and Orexo Innovation Challenge: Solutions for Substance Use Disorders

Virtual Summit
October 14 & 15, 2020

The Winner

Lief Therapeutics

Rohan Dixit is founder and CEO of Lief Therapeutics, a mental health telemedicine company built around a breakthrough wearable device. Formerly a Harvard and Stanford neuroscientist, his work has been featured on The Today Show, CNBC, NBC, and CBS, and in The Atlantic and Forbes magazine. His primary focus for the past 13 years has been the intersection between mind-body interventions, science, and technology. As a repeat healthcare entrepreneur, Rohan has created wearable device products that monitor and augment mind-body interventions and have been used by thousands of consumers and patients.

Rohan Dixit
Founder and CEO


Patient Entrepreneurs with innovative companies in early stages of development will receive an invitation to pitch their solutions to an expert panel of judges comprised of healthcare industry, medical and patient leaders.

The winner will be awarded a $25,000 monetary grant. Additionally, competing finalists will be considered for possible partnerships/investments with/by Orexo.

The Lyfebulb–Orexo Innovation Challenge stems from the idea of the Lyfebulb Entrepreneur Circle, established in 2015, and features individuals who have created a product and a company based on issues encountered due to their personal experiences with a chronic illness (through their own diagnosis or that of a loved one).


Honorable Mention

I Ally

When Lucinda became her father’s caregiver at a young age, she struggled with the lack of resources available to her. Taking matters into her own hands, she created I Ally, an app for family caregivers that provides access to mutual aid, mental health services, financial & legal counsel, and peer support. She is a Founding Member of Tech Ladies, owns the social media marketing agency Got It Done Gal, and premiered a short film, Laura Point, at the Cannes Film Festival in 2016. Mrs. Koza is a committed advocate, speaker and thought leader on family caregiving, being a young caregiver, and the role of digital healthcare technology in transforming patient experience.

Lucinda Koza
Founder + CEO


Kajsa Gatenbeck

Investment Manager at Schibsted Growth

Jeff Hoffman

Partner, Chief Development Officer at Havas Health & You

Aaron M. Laxton, MSW, LMSW

Director of Business Development at Assisted Recovery Centers of America

Philip Rutherford

Chief Operating Officer at Faces & Voices of Recovery

Geri Lynn Utter, PsyD

Medical Science Liaison at Orexo