Lyfebulb-Celgene MS Innovation Challenge

Celgene will host Addressing Unmet Needs in MS: An Innovation Challenge,
Summit, NJ
June 12 & 13, 2019


June 12, 2019
Introductory meetings and activities
June 13, 2019
Interactive workshop
June 13, 2019
Finalists presentations
June 13, 2019
Judges deliberation
June 13, 2019
Networking reception
June 13, 2019
Awards ceremony

The Winner

Leoplus USA

Kinza is a researcher, interaction designer and strategist based in New York. While working on projects centering user experience and digital products, it is the “how” and “why” of the problems that drive her creative thought process. She starts at the purpose of every interaction she is exploring which inspires her to keep finding challenges that people face in their day-to-day lives, in hopes of solving them through critical thinking, user research and human-centered design.

Kinza Kasher
User Experience Researcher & Product Designer at Leoplus USA


The Innovation Challenge will take place in June 2019 and will be open to Patient Entrepreneurs—those who have been affected by multiple sclerosis (MS) as either a patient, loved one or support partner—whose companies are helping develop solutions to address an unmet need in MS. The goal of the initiative is to seek new solutions, beyond therapy, to help address either challenges faced by people with MS in their daily lives or an unmet need that could potentially improve outcomes and experiences for both people with the disease and their support partners.

Celgene will host Addressing Unmet Needs in MS: An Innovation Challenge, in Summit, New Jersey for the Challenge finalists, where a panel of judges, including healthcare professionals, patients and patient advocates, business leaders and industry experts, will award a $25,000 monetary grant to the most innovative, impactful business addressing an unmet need in MS.

Finalists will receive an invitation to Celgene headquarters to pitch their solutions.

Beyond presenting their innovative ventures to this group for a monetary grant, the finalists will also have the opportunity to exchange ideas on how to further advance patient innovation in the MS community; engage with Lyfebulb founders, Celgene leadership, representatives from the patient community, key opinion leaders and potential investors; and share insights with each other.

The Lyfebulb–Celgene Innovation Challenge stems from the idea of the Lyfebulb Entrepreneur Circle, established in 2015, and features individuals who have created a product and a company based on issues encountered due to their personal experiences with a chronic illness (through their own diagnosis or that of a loved one).


Honorable Mention


Jason is an Emmy-award winning filmmaker and spokesperson for the disability community, and founder of the non-profit AXS Lab. He has completed four short films and two feature films. He was diagnosed with multiple sclerosis in 2005 and began seven year journey of making When I Walk. Jason has an MFA in Media from Emily Carr University. Jason continues to give voice to those on the periphery of society through his work. In 2014, Jason also won three awards: AAPD Mobility Magazine’s Person of the Year, the Paul E. Hearn Leadership Award, and the Christopher Award for Excellence in Film. Currently he is working on AXS Map, a website and accessibility database to find disability friendly places around the world.

Jason DaSilva
Founder at AXS Lab Inc.



Tim Coetzee, PhD

Chief advocacy, Services and Research officer at national multiple sclerosis society

Adam Fine

General partner and CEO at windham venture partners

Elizabeth Jones

MS Patient Ambassador Lyfebulb

Dr. Darin T. Okuda, M.D., MS, FAAN, FANA

Director at Neuroinnovation Program, Multiple Sclerosis & Neuroimmunology Imaging Program, UT Southwestern Medical Center

Deneen Vojta, M.D.

Executive Vice President at Global Research & Development of UnitedHealth Group